Internal and external links
Another element of organic SEO that’s just as important as your web-site content is the links on your pages. Links can be incoming, outgoing, or internal. And where those links lead or come from is as important as the context in which the links are provided. When links first became a criteria by which crawlers […]
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Site interactivity
When the Internet first came into being, web sites were all about disclosing information. The only interaction between a web site and a user was the reading the user did while on the site. Today, reading is still important. Users search for web sites to learn more about products, services, or topics. However, there’s much […]
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SEO Strategies
SEO is hard work. It takes much effort to optimize just the right elements of your web site so search engines will not only find you, but will also index your site so that it appears high in search query results. And all of that effort must be attended to by you. There are currently […]
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Before You Build your Website
One of the most common misconceptions about SEO is that it should be implemented after a web site has been built. It can be, but it’s much harder. A better option is to consider SEO even before you begin to build your web site, if that’s at all possible. It may not be. But if […]
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Understanding Web-Site Optimization
Web-site optimization is all about creating a site that is discoverable by search engines and search directories. It sound simple enough, but there are many aspects of site optimization to consider, and not all of them are about the keywords, links, or HTML tagging of your site. Does hosting matter? That question comes up frequently […]
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Components of an SEO-Friendly Page
Building an SEO-friendly web site doesn’t happen by accident. It requires an understanding of what elements search engines examine and how those elements affect your ranking. It also requires including as many of those elements as possible on your site. It does little good to have all the right meta tags in place if you […]
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Choosing an Analytics Program
An important element in any SEO plan is analytics — the method by which you monitor the effectiveness of your web site. Analytics are the metrics that show you how pages, links, keywords, and other elements of your web site are performing. If your web host hasn’t provided you with an analytics program, find one. […]
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